Amazon AI Boosts Seller Product Listings

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08 May 2025 — 2 min read

Amazon Unveils New AI Tool to Streamline and Enhance Product Listings for Sellers

Amazon announced on Thursday the launch of a new generative AI-powered tool named "Enhance My Listing," designed to assist its marketplace sellers in optimizing their product listings. This innovation aims to simplify the often cumbersome task of maintaining and updating product information, especially for merchants managing hundreds of items.

Simplifying Listing Management with AI

The "Enhance My Listing" tool proactively suggests improvements for product titles, attributes, descriptions, and identifies missing details. These suggestions are tailored based on current seasonal trends and insights derived from customer engagement on the platform. Sellers retain full control, with the ability to accept, reject, or modify the AI-generated suggestions before they go live in Amazon’s catalog.

Underpinning this new feature is Amazon's own Amazon Bedrock service, which provides the generative AI models necessary to analyze data and generate these valuable insights.

Phased Rollout and Building on AI Foundations

"Enhance My Listing" is initially rolling out to a select group of sellers in the U.S., with a broader expansion planned for the coming weeks.

This isn't Amazon's first foray into leveraging AI for its sellers. The company began introducing generative AI tools in 2023, starting with a feature to help write product descriptions. More recently, in March 2024, Amazon added a tool enabling sellers to create listings by simply providing a product URL from their own websites, or even by uploading a single image or a few descriptive words.

Significant Adoption by Sellers

Amazon reports that over 900,000 sellers have already utilized its suite of generative AI tools. Notably, the company also shared that merchants accept the AI-generated content without any edits over 90% of the time, suggesting a high level of satisfaction or efficiency gained, though it could also imply that sellers may not always be closely reviewing the outputs.

The Competitive Landscape of AI in E-commerce

Amazon is part of a growing trend among tech giants and startups alike to integrate generative AI into e-commerce and marketing. Competitors like Google, eBay, Meta, and Shopify have also been actively releasing tools to help businesses create and optimize marketing assets and product listings.